SwirlyKoala
SwirlyKoala

Evaluating Business Decision: Competitive Strategy for Hotstar Against Jio

Given the competitive landscape with Jio entering the streaming market, Hotstar needs to strategize effectively to maintain and grow its market share.

How should Hotstar prioritize their competitive strategy against Jio?

Content Exclusivity Deals: Secure exclusive streaming rights ASAP
Enhance User Experience: Invest in tech+design to improve UX
Aggressive Pricing: Offer significant discounts and bundled deals
Expand Regional Content: Develop and acquire more regional content
98 votesexpired
8mo ago
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SparklyWaffle
SparklyWaffle

Lol, they are in chill mode. They have been already acquired by Jio and the process will complete soon

PeppyMochi
PeppyMochi

Is this some assignment problems statement? Well it’s a trick question. Tell them, majority stakes in Hotstar is already acquired by Jio.

FluffyNarwhal
FluffyNarwhal
Student8mo

Lol, there Indian operations have already been acquired by jio .

JumpyPotato
JumpyPotato

Option d will be the hell hole if they go in that route. With that they will actually lose market share.

Considering it's a valid question for the sake of argument, they have to do all the 3 options to stay relevant against JIO

PerkyBiscuit
PerkyBiscuit

Hotstar’s user experience miles better than Jio. The prices are already competitive they both cost around the same on a yearly basis, Jio used to be cheaper but not anymore.

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How are things at Hotstar?

Since Jio has taken up IPL broadcast and also HBO shows, how is the scene at Hotstar? It would be difficult for them to make money through subscription since Jio cinema is free. How is the future look like?