What does a Key Accounts Manager at Zomato do?

the role requires a mix of account management, data analysis, strategic planning, and execution of campaigns to ensure the restaurant partners thrive on Zomato.

Managing Portfolio of Restaurant Partners: Each KAM is assigned a set of restaurants, for which they are accountable. This includes managing relationships, understanding the needs of the restaurants, and ensuring their success on Zomato's platform.

Driving Growth and Preventing De-growth: KAMs are responsible for developing and implementing strategies to increase orders, revenue, and overall growth for their restaurant partners. They also monitor and address any factors leading to de-growth.

Creating Roadmaps: KAMs develop strategic plans and roadmaps to ensure consistent performance improvement, aligning with both the restaurant’s goals and Zomato’s broader objectives.

Data-driven Approach: KAMs need to be highly analytical, constantly reviewing restaurant performance through data, understanding key metrics, and making data-backed decisions. Proficiency in Excel and Google Sheets is highly valuable for analyzing data and generating reports.

Ownership of Campaigns: KAMs are often involved in central-level campaigns or sprints, ensuring that restaurants are participating in Zomato's marketing initiatives. They are responsible for executing these campaigns, tracking results, and making adjustments as necessary.

Proactive Communication: A KAM must maintain continuous and proactive communication with restaurant partners, providing insights, recommendations, and support to help them grow on Zomato.