I’ve have worked in startups all through my career but am now getting lured towards working on the agency side to get an opportunity to work on much bigger brands but I’ve been going through some career pages and OMG, how are they still paying peanuts to even Senior Copywriters in metropolitan cities like Mumbai, Delhi, Bangalore. It’s insanity. Or maybe I’ve just tasted the zirp startup honey. I am not opposed to taking a pay cut for a year or two if it results in compounded growth, but do you all feel like it’s worth it? How much are avg 26-28 y/Os earning at any kind of agency model?
It's not just agencies, in general service-based companies pay less since the margin/employee are (significantly) lower than product-based companies
I’ve worked with product side my entire life and would never ever work at an agency and its not just the money its also the quality of work and peers. Took interviews for a lot of copywriters from agency side and you could just..tell that they cant collate their thoughts into a cohorent campaign. It’s just very apparent.
Because campaigns are short term. They hire people for long term. Most agencies pay peanuts but people still work because they love working in that kind of setup. There is a lot of competition as well with established agencies and a lot of new age ones coming up as well. Unlike software where you have a large number of paying customers, you dont have that number of well paying clients for a particular campaign.
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I've handled copywriting, creative strategy, and execution for brands for the last 8+ years. Many of those in agencies, and the last few in a B2B SaaS tech company.
Because of my agency background, I know I'm pretty underpaid, but since...
I am working at a design agency from 2 years with a CTC between 4 to 6 LPA which way to less considering my experience and the work I am doing handling multiple clients, delivering Designs in tight deadlines and yet getting paid way to l...
Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.