Misc9mo
by PeppyMarshmallowProduct Designer
Ads on Amazon Prime Video
Amazon Prime India has started showing ads on regular movies. OTTs have lost the plot.
Misc
on
PeppyMarshmallow
A speacial place in hell for Hotstar
Showing 3 ads every 10 mins to users who have paid for subscriptions is silly and stupid. They are running out of ideas and happy to see Hotstar content moving to JioCinemas. Put an end to this nonsense
16mo ago
ZoomyMuffin
Stealth16mo
I often wonder...
Are Ads that impactful? Like would a years worth of advertising that Hotstar shows me
- make me buy stuff
- which makes enough gross margin
- 20% or whatever X% of that is the %marketing that they spare for Hotstar alone
would be around 1500Rs, the annual Hotstar fee?
SillyMochi
Stealth16mo
Even food tracking screens in food delivery apps are doing Nano ads. 🤦♂️
PerkyNoodle
Gojek16mo
Sorry to say, Jiocinema also shows unskippable ads for premium users 😆. I paid 999 for jio cinema premium subscription to watch HBO content. Every episode in a TV show is rigged with a 1 min unskippable ad. 🤷
DancingTaco
Stealth16mo
They have gone crazy with the days. Many a times I get same ad, played 4 to 6 times in each episode. It become so irritating that I let go of my subscription money and don't watch JC all together.
Bad philosophy I feel, which may back fire in long run. I may as well watch TV, at least there is some variety in ads.
GroovyBoba
Soon youtube will also show like 1 ad to premium members and a million to free users now that they have banned ad blocker
CosmicLlama
Freelancer16mo
This is what happens when ideas are copied. Netflix which was the original OTT idea. They wanted thier idea to work so they focused on content. These cheap copies think that India is a billion people market and can sell any shit. Without good content they rely of advt to sell their products. Am scared for the day reliance becomes the major market player in all these. Then there will be an advt every 5 mins.
BouncyCupcake
Blue Yonder16mo
Jiocinema is even worst , yesterday watching hustle in jiocinema for every 10 mins they are showing 11/2 second ads , I am not a subscribed user, I think browsers with ad blockers would have a better chance
SwirlyTaco
Salesforce16mo
This is reason I have switched to Netflix, Amazon prime and Apple Tv.
GoofyRaccoon
Student16mo
That aside, allow me to commend whoever took the photo on their skills. Very well framed with the TV edges parallel and equidistant from the image edges. You must be one OCD designer I'd like to work with
SillyJellybean
Stealth15mo
Lol
PeppyMarshmallow
Stealth16mo
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News Discussion17mo
by DerpyBobaSoftware Developer
Top comments
Basically Disney quitting India market?
I hope they put jio content on Hotstar tech and not the other way around. JioCinema sucks
Disney+Hotstar went from the OTT platform to topple Netflix and taking a huge chunk of the market share to losing IPL...
News Discussion10mo
by WigglyBananaCorporate Strategist
A masterful stroke by Jio. If the 29/month gives access to all the amazing HBO content that only they have access to, that's incredible value.
Playing the long data game 📈
Top comments
Classic Jio move : First get them addicted, then check their pockets.
Its 29 only for the first month, after that it's 59. Family plan is 89 for first month then 149. Nothing ground break...
Indian Startups18mo
by BubblyPotatoGoogle
How are things at Hotstar?
Since Jio has taken up IPL broadcast and also HBO shows, how is the scene at Hotstar? It would be difficult for them to make money through subscription since Jio cinema is free. How is the future look like?