CosmicTaco

Amazon Rebrands miniTV as Amazon MX Player

CosmicTaco · 2024-09-18T12:34:34.886045+05:30

- Amazon has rebranded its free ad-supported streaming service miniTV to Amazon MX Player. - The rebranding indicates Amazon's acquisition of rival streaming platform MX Player. - The new branding is visible on X, formerly known as Twitter, but not yet on the service's website and app. - The deal, valued at less than $100 million, aims to boost Amazon's streaming ambitions in India. - This move comes as Disney+ Hotstar and JioCinema prepare to merge, capturing 85 percent of India's video-streaming audience. Source: [Moneycontrol](https://www.moneycontrol.com/technology/amazon-to-rebrand-minitv-streaming-service-as-amazon-mx-player-article-12824300.html)

Amazon has rebranded its free ad-supported streaming service miniTV to Amazon MX Player.
The rebranding indicates Amazon's acquisition of rival streaming platform MX Player.
The new branding is visible on X, formerly known as Twitter, but not yet on the service's website and app.
The deal, valued at less than $100 million, aims to boost Amazon's streaming ambitions in India.
This move comes as Disney+ Hotstar and JioCinema prepare to merge, capturing 85 percent of India's video-streaming audience.

Source: Moneycontrol