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Amazon Rebrands miniTV as Amazon MX Player

  • Amazon has rebranded its free ad-supported streaming service miniTV to Amazon MX Player.
  • The rebranding indicates Amazon's acquisition of rival streaming platform MX Player.
  • The new branding is visible on X, formerly known as Twitter, but not yet on the service's website and app.
  • The deal, valued at less than $100 million, aims to boost Amazon's streaming ambitions in India.
  • This move comes as Disney+ Hotstar and JioCinema prepare to merge, capturing 85 percent of India's video-streaming audience.

Source: Moneycontrol

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Just in : Amazon to enter Quick Comm with a new brand - Tez

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Wasn't Tez used by Google before and discarded