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Amazon’s Potential Investment in Swiggy: A Strategic Win-Win

  • Amazon's potential investment in Swiggy offers a significant opportunity for Amazon to gain a foothold in India's hyperlocal market, a space it has struggled to penetrate on its own.
  • The shared values and operational philosophies between Amazon and Swiggy could facilitate a smoother integration and collaboration, making the deal more attractive for both parties.
  • Swiggy's upcoming IPO and its need for strategic investment make Amazon's interest timely, potentially setting a benchmark valuation of $12 billion for Swiggy.
  • The quick commerce sector is rapidly evolving, with platforms expanding their offerings beyond groceries, posing a challenge to traditional e-commerce giants like Amazon and Flipkart.
  • Amazon's strategic move to invest in Swiggy rather than building its own quick commerce platform from scratch could be a more efficient way to enter this fast-growing market.

Source: The Cap Table

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