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Any email Marketing Experts here?

Wondering how accurate tools like hubspot, send grid mailchimp etc calculate open rates?

10mo ago
RealOldmonk
RealOldmonk
Stealth10mo

Then use postmark, little expensive but bang on data

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Stealth10mo

Does it also auto apply utms on links, in case you are aware?

RealOldmonk
RealOldmonk
Stealth10mo

Don’t remember used it long back in one of the place I worked

S14
S14
Hubspot10mo

I work at Hubspot and Hubspot is more accurate as compared to mass marketing tool like mail chimp

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Stealth10mo

I love Hubspot🙌

S14
S14
Hubspot10mo

Are you looking to implement it in your organisation or for some freelancing aspect?

FerrociousCapybarra
FerrociousCapybarra
Stealth10mo

Have used all 3...the native email provider has the most accurate results. Data varies slightly when u integrate them with each other.

Gems_Bond
Gems_Bond
Stealth10mo

Can you please elaborate a bit more?

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Stealth10mo

I did a random test today found that 20% of Open rate from sendgrid is fake, these are not machine opens. Although the sample size was less than 100 but the i question their accuracy.

RealOldmonk
RealOldmonk
Stealth10mo

100%, its a pretty basic and simple solved technology in 2024, the mails are sent with a tracker. The moment email is opened the backend is notified about the evnt

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Stealth10mo

Nah, not that simple, i have seen errors upto 20% in some cases.

HappyStandoff
HappyStandoff
Student3mo

Use Netcore, their delivery expert team is really good.

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