CosmicTaco

Beardo Founders Transform RENÉE Into INR 350 Cr Beauty Giant

CosmicTaco · 2025-02-04T09:52:58.195066+05:30

- In late 2019, Beardo's founders, after selling their brand to Marico, ventured into the beauty and personal care market, rebranding it as RENÉE Cosmetics. - RENÉE saw rapid growth, launching innovative products like the Fab 5 lipstick, expanding to 200+ SKUs, and achieving a revenue run rate of INR 400 Cr by FY25. - Backed by significant funding, RENÉE focuses on product innovation, retail expansion, and marketing to reach diverse consumer segments both in India and internationally. Source: [TechCrunch](https://inc42.com/startups/the-renee-makeover-how-beardos-founders-built-a-inr-350-cr-beauty-brand/)

In late 2019, Beardo's founders, after selling their brand to Marico, ventured into the beauty and personal care market, rebranding it as RENÉE Cosmetics.
RENÉE saw rapid growth, launching innovative products like the Fab 5 lipstick, expanding to 200+ SKUs, and achieving a revenue run rate of INR 400 Cr by FY25.
Backed by significant funding, RENÉE focuses on product innovation, retail expansion, and marketing to reach diverse consumer segments both in India and internationally.

Source: TechCrunch