BigBasket Forays into B2B SaaS with BB Matrix Launch

• BigBasket, owned by Tata Digital, has entered the B2B SaaS market with its new supply-chain management platform, BB Matrix, launched on July 18.
• The platform aims to provide real-time updates, track bottlenecks, and enable data-driven decisions for resilient supply chains, already securing one paid customer.
• BB Matrix is being piloted with various ecommerce and omni-channel commerce players, promising to reduce transportation costs by 50%, lower lead times by 60%, and ensure 100% supply-chain visibility.
• The launch aligns with the growing global demand for SCM software, projected to reach $62 billion by 2028, according to Gartner.
• Although in its early stages, BigBasket expects this SaaS venture to significantly contribute to its revenue within 2-3 years.

Source: Moneycontrol