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BigBasket to Merge BBdaily into Main App, Aiming for Quick Commerce Dominance

  • BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon.
  • The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model.
  • BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit.
  • The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others.
  • Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon.

Source: Moneycontrol

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