BigBasket to Merge BBdaily into Main App, Aiming for Quick Commerce Dominance

• BigBasket will merge its subscription service BBdaily into the main app by December, says CEO Hari Menon.
• The move aims to consolidate BigBasket's offerings and shift entirely to a 10-20 minute delivery model.
• BBdaily contributes significantly to BigBasket's revenue, being the third-largest unit.
• The company is funding its quick commerce business to compete with Blinkit, Swiggy Instamart, and others.
• Analysts predict increased competition in the quick commerce market with new entrants like Flipkart and potentially Amazon.

Source: Moneycontrol