Consumer Brands Face Sales Slowdown Amid Funding Constraints

• Consumer brands like Mamaearth, Boat, and Licious report declining revenues as they cut back on marketing spend in a constrained funding environment.
• The brands, once investor favorites, are grappling with sustainability, consumer loyalty, and operational efficiency.
• The shift in investor sentiment and the struggle to secure funding multiples are adding to the challenges faced by these brands.

Source: The Arc