randomjocke
randomjocke
Porter

Creator economy rocketsip went down pretty quick

During the bull run folks were investing in all kind of creator companies right from merchandising, community platforms, audience management to payments.

Interesting to see only a few creator focused companies globally succeeding.

What went wrong?

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16mo ago
gheedosa
gheedosa
Stealth16mo

Most Indian VCs seem to have little to no original thesis. Everyone is investing out of FOMO or with herd mentality. 'Smarter' founders know it and they only sell what VCs want to hear - no matter how fluff / fraud it may be

Barbaadeshwar
Barbaadeshwar
Stealth16mo

Great point on no thesis. Whole industry is a Ship of Theses (pardon the pun) packed with raconteurs and charlatans doing mujra in front of greedy VCs too blind to do due diligence. Think Dante's Inferno but all 9 levels are gluttony.

FancyChino64
FancyChino64
Stealth16mo

you must be an avid book reader

0case
0case
Startup16mo

I think creator economy is in early days of its growth.

Few key tailwinds that indicate it's growth in coming years:-

  1. AI/GPT: As AI tools make work efficient, people in general will have lots of more free time at hand, content consumption will increase manifolds.

  2. Synthetic influencers: non human influencers are already emerging, general public can't differentiate, cheaper for brands to tap into for all kinds of market.

  3. Efficient content generation: with AI tools, content are getting created very fast, starting from scripting, simulating to post-production editing are getting automated with AI now.

  4. Ever increasing influencer marketing budget: All the revenue generating brands are spending upwards of 75% of their marketing budget on influencer marketing, money flowing in will keep the aspirations of creators forever.

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