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Cred Faces Employee Attrition Amid Leadership Challenges

  • Cred, the Bengaluru-based fintech, is experiencing significant employee attrition, with about 10% of its 950 employees quitting since early 2024 and more expected to leave by August.
  • Founder Kunal Shah's hands-off leadership style, which once thrived on self-motivated employees, is now being questioned as the company shifts focus from innovation to maintaining existing products.
  • Cred's decision to slow down product launches and focus on existing services has led to dissatisfaction among employees, who are used to a fast-paced, innovative environment.
  • Financial challenges, including significant losses and a need to justify investor funding, are driving the company to prioritize revenue-generating products, causing internal friction and feelings of neglect among employees in non-revenue-generating roles.
  • Shah's sporadic involvement and the company's evolving management style are contributing to a culture of discontent, with employees feeling overburdened, ignored, or demotivated.

Source: The Ken

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16mo ago
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