CosmicTaco

From Labourer to 'Jeera King': The Legacy of Dhannalal Jain and JK Masale

CosmicTaco · 2024-08-22T13:58:43.541363+05:30

- Dhannalal Jain moved from Rajasthan to Kolkata in 1948, starting as a labourer in Burrabazar before becoming a middleman in the spice trade. - In 1953, he rented a small space to start spice trading, earning the nickname 'Jeera King' and launching JK Masale in 1957. - The second generation expanded the business by introducing whole spices in packets, while the third and fourth generations focused on marketing, smaller packets, and new product lines. - JK Masale has grown to capture significant market share in West Bengal and the Northeast, with a revenue of ₹693 crore in 2024, and is now eyeing further growth and export opportunities. - Despite challenges like price volatility and competition, JK Masale aims to double its revenue by next year, seeking external guidance to streamline processes. Source: [Forbes India](https://www.forbesindia.com/article/leadership/from-labourer-to-jeera-king-how-dhannalal-jain-and-jk-masale-maintained-its-67year-legacy/93842/1)

Dhannalal Jain moved from Rajasthan to Kolkata in 1948, starting as a labourer in Burrabazar before becoming a middleman in the spice trade.
In 1953, he rented a small space to start spice trading, earning the nickname 'Jeera King' and launching JK Masale in 1957.
The second generation expanded the business by introducing whole spices in packets, while the third and fourth generations focused on marketing, smaller packets, and new product lines.
JK Masale has grown to capture significant market share in West Bengal and the Northeast, with a revenue of ₹693 crore in 2024, and is now eyeing further growth and export opportunities.
Despite challenges like price volatility and competition, JK Masale aims to double its revenue by next year, seeking external guidance to streamline processes.

Source: Forbes India