Does not seem accurate tbh. Brands are already reaching saturation points amongst their audiences. Unless the bottom pyramid starts earning more, this number will likely never be achieved by India 1 alone.
@Rorschach yep you're right. If this has to happen - there needs to be many more brands that do stuff like:
Basically great brands in T1 that replace premium foreign brands, but coupled with the above brands that truly touch middle class.
Let me share some insider info on this -- These super graphs are made by people who benefit in showing the growth. When a CEO proposes an "idea", usually his team members will bend over backwards to prove his idea is awesome and hence all these fantastic growth graphs. Am old enough to remember how Biotech was the next IT.
Deciding based on these graphs is like asking a house broker if the rents/ price will fall.
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Over the past few months the price difference betweem e-commerce websites and stores during sale period have decreased with Reliance Digital and Croma being at par or better than Fk or Amz in terms of pricing (except a few poster items) ...
Retail media is being positioned as the holy grail answer to a lot of ad issues being faced by sellers especially on marketplaces.
The future of marketing some people have called it.
Want to know from folks on here what is the actual...