Is Attention the new currency 💲💵?
Previous trust used to be a currency as when we pay ₹100 note to someone the taker trusts that he gets a value equal to ₹100, but nowadays as social media evolve and people on social media are paid on the basis of attention they draw, so is it fair to assume that attention is the new currency 💲💵?
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No bro that's not the case. A website makes money by the traffic it generates and advertisements it shows. Social media companies don't produce content, so they pay money to content creators. This trend was started by porn sites, now instagram, youtube and other video platforms are also following.
Attention cannot buy things😅
When you give attention to celebrities post on social media, they get paid on that basis, do they directly take money from you ? No, right. They grab your attention and then instagram pays them for keeping the users engaged on Instagram through their content to which we are providing our attention
Well... it's all about how you use that attention? (Drawing sponsors, running adds or similar stuff) In the end you will be paid in some currency only, it doesn't mean attention = currency. Attention in itself is useless if it doesn't generate any value.