JioCinema Hits 1.6 Cr Paid Subscribers, Boosted by Affordable Plans

• JioCinema's paid subscribers reached 1.6 Cr in Q2 FY25, driven by affordable subscription plans starting at INR 29.
• The surge in users is also attributed to an expanding content catalogue, including digital-first reality shows and international content.
• This growth comes as Reliance Industries, Viacom 18, and The Walt Disney Company are merging their operations.
• The merger will create a media giant with 117 TV channels and a combined viewership of 75 Cr.
• JioCinema has also scaled up operations by acquiring IPL rights and partnering with American studios like HBO and NBCUniversal.

Source: Inc42