Leading Flipkart Fashion and Myntra: Two Very Different Jobs, Says Chief Nandita Sinha

• Myntra CEO Nandita Sinha has been asked to lead Flipkart Fashion, requiring a differentiated approach for both platforms.
• Sinha aims to increase e-commerce penetration in India's $130-billion lifestyle industry, where Walmart holds a 50% market share.
• Despite operational differences, both units share the goal of boosting online fashion market penetration from 13% to 18-22% by 2028.
• The e-lifestyle market is expected to grow to $40-45 billion by 2028, driven by Gen Z shoppers, premiumisation, and easing inflationary pressures.
• Investments in Gen Z, premiumisation, omnichannel, and influencer-led marketing are crucial for future growth, according to Sinha.

Source: Moneycontrol