LinkedIn Introduces AI Career Advice and Games to Boost User Engagement

• LinkedIn is deploying AI for career advice and introducing daily puzzles to increase user engagement and stimulate growth in the competitive social media industry.
• The platform, traditionally focused on professional development, is undergoing a wider overhaul to keep users on the site and diversify income streams beyond subscriptions.
• LinkedIn reported record engagement with 1.5 million content interactions per minute in June, though site visit growth has stagnated since early 2024.
• The introduction of daily games and AI-generated collaborative articles aims to build a daily habit among users and boost the platform's advertising business.
• Analysts caution that LinkedIn must align new engagement efforts with its professional reputation to avoid alienating existing users.

Source: Financial Times