Marketers Flee Elon Musk's X Over Extreme Content Concerns

• A record number of advertisers plan to cut spending on X next year due to concerns over extreme content.
• Kantar's survey shows a net 26% of marketers will reduce ad spending on X in 2025, the largest pullback from any major platform.
• Big brands have been leaving X since Musk's $44bn takeover in 2022, citing his free speech ethos and loosened content moderation.
• Only 4% of marketers believe ads on X are brand safe, compared to 39% for Google.
• Musk's adversarial relationship with advertisers continues, with legal threats against boycotting brands like Unilever and Mars.

Source: Financial Times