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Layoffs
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PeppyKoala
PeppyKoala
Student

Mensa brands fires 200 employees

https://www.moneycontrol.com/news/business/mensa-brands-fires-200-employees-as-business-shows-signs-of-slowdown-10699211.html

21mo ago
WobblyBanana
WobblyBanana
Stealth21mo

Never heard their name before

SwirlySushi
SwirlySushi
Amazon21mo

big company, they essentially act like PE fund, buys DTC brands, optimises them and scales them

PeppyKoala
PeppyKoala
Student21mo

D2C brand aggregator of sorts.

WigglyBanana
WigglyBanana
Stealth21mo

Holy shit

That is huge This must include a large number of startup teams they acquired

Brand acquirers have failed through and through as a model in India

WigglyBanana
WigglyBanana
Stealth21mo

In many of these cases, maybe the brands would’ve continued at their scale and never would have to fire :/

It’s basically VC money making them chase crazy growth, such demand naturally not existing, and people losing jobs as an after effect

Wtf

DerpyPickle
DerpyPickle
Google21mo

I never understood the point of Mensa Brands. The rapid unicorn valuation was obviously because of founder network and background.

PeppyUnicorn
PeppyUnicorn
Stealth21mo

Weird acquisitions too. How does a digital media co. like MensXP add value to their portfolio? Aren't they more into lifestyle and fashion D2C first brands..

SwirlySushi
SwirlySushi
Amazon21mo

That’s massive, thought DTC brands were doing relatively better than pure play tech

PeppyKoala
PeppyKoala
Student21mo

Really, OTOH, I'd think otherwise. In a slowing economy, since most D2C purchases are discretionary, these will be the first to go from a consumer's purchase list.

DizzyBiscuit
DizzyBiscuit
Capgemini21mo

They copied the Thrasio model and both are in dumps. They copied even the Greek sounding name ffs without shame.

PeppyUnicorn
PeppyUnicorn
Stealth21mo

Wannabe Thrasio also joining the party

SquishyQuokka
SquishyQuokka
Stealth21mo

They lauded a lot of press saying they are profitable company - Mensa is ex Myntra startup .. wonder why fire

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by ZestyPenguinConsultant

Navi & Myntra - layoff or mass resignation???

Happened last week.

Navi does this half-yearly if not quarterly. Supposed to be performance based but systems and checks are not in place to assure the process is unbiased.

Myntra - not an organisation which does layoffs much.

Plea...