Nykaa and Licious Speed Up Quick Commerce Amid Rising Consumer Demand

• Beauty retailer Nykaa has launched a 10-minute delivery pilot in Mumbai, while meat brand Licious is piloting 15-minute deliveries in Gurgaon.
• This comes as quick commerce disrupts various product categories, pushing companies to speed up deliveries.
• Myntra is also testing a 4-hour delivery plan in four cities.
• Nykaa's move comes as beauty emerges as a top category on rapid delivery platforms like Blinkit and Zepto.
• Meanwhile, large e-tailers like Flipkart and Amazon are also enhancing their quick commerce offerings.

Source: Economic Times