PM Case Study: How Slack transformed itself from a Gaming Company into one of the most popular team communication platforms...

Hello everyone, I am a PM from Uber ⚫️, I just want to share a very interesting story I came across today...

Origins: Slack began from a failed gaming company which was building an MMO game called Glitch. During the development of Glitch, the team faced challenges with internal communication and collaboration.

They fundamentally understood that developing a tool that solves this has a much higher potential at making it big.

Key Strategies:

1. Design a product that is much better than anything out there.
2. They embraced the open ecosystem and allowed third party developers to create integrations and apps, something that we still use for internal tooling MVPs here at Uber.
3. Slack spread virally through word-of-mouth recommendations from satisfied users, particularly within tech startups and small teams.
4. While initially targeting small teams and startups, Slack later shifted focus to enterprise customers, offering features and security measures required by larger organizations.

Achievements: Slack changed the way teams communicate and collaborate, disrupted the enterprise communication market.