Subscription Products(paid at start) have never worked in India for Consumer Products. COUNTRY DELIGHT/ OTT platforms are becoming an exception, Is India ready for subscription products? What subscriptions apart from above you have taken?
Newspaper, magazines (no more), water filter, milk (buffalo milk from nearby dairy), gas, electricity, water all are subscription based products.
Most of them are postpaid products. Have heard of Livpure offering prepaid RO Water but traction is less.
yes but are a subscription none the less.
Subscription needs loyalty.
Indian consumers are experimental. We like trying out the shiny new toy at the store.
"Loyalty is myth"
True.. Loyalty can be shifted
The value delivered should be measured in the hours of payment required. Typical Netflix subscription in US is $15 which is two hours of pay. In India, they charge 1500 which is 6-7 hours pay.
Value not delivered equally across geography
You're saying Netflix is charging more in India than US? $15 is Rs1260. That doesn't seem right.
₹650 vs $23 for 4k plans
Dudhwale bhaiya AKA milk basket
Absolutely!!
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