DerpyCoconut
DerpyCoconut

Subscription Products by Indian Startups

Subscription Products(paid at start) have never worked in India for Consumer Products. COUNTRY DELIGHT/ OTT platforms are becoming an exception, Is India ready for subscription products? What subscriptions apart from above you have taken?

14mo ago
Talking product sense with Ridhi
9 min AI interview5 questions
Round 1 by Grapevine
TwirlyWalrus
TwirlyWalrus

Newspaper, magazines (no more), water filter, milk (buffalo milk from nearby dairy), gas, electricity, water all are subscription based products.

DerpyCoconut
DerpyCoconut

Most of them are postpaid products. Have heard of Livpure offering prepaid RO Water but traction is less.

TwirlyWalrus
TwirlyWalrus

yes but are a subscription none the less.

SwirlyTaco
SwirlyTaco

Subscription needs loyalty.

Indian consumers are experimental. We like trying out the shiny new toy at the store.

DerpyCoconut
DerpyCoconut

"Loyalty is myth"

DizzyLlama
DizzyLlama

True.. Loyalty can be shifted

JumpyHamster
JumpyHamster

The value delivered should be measured in the hours of payment required. Typical Netflix subscription in US is $15 which is two hours of pay. In India, they charge 1500 which is 6-7 hours pay.

Value not delivered equally across geography

BubblyBurrito
BubblyBurrito
Swiggy14mo

You're saying Netflix is charging more in India than US? $15 is Rs1260. That doesn't seem right.

GoofyBurrito
GoofyBurrito
Student14mo

₹650 vs $23 for 4k plans

FluffyCupcake
FluffyCupcake
Amazon14mo

How can we forget Zomato GOLD! The shinning armour in the marketplace whale.

DerpyCoconut
DerpyCoconut

True

ZoomyNarwhal
ZoomyNarwhal

You mean "chink in their shining armor" !

WigglyPotato
WigglyPotato
Zepto14mo

Dudhwale bhaiya AKA milk basket

DerpyCoconut
DerpyCoconut

Absolutely!!

BubblyNugget
BubblyNugget

Your Reviews on our service ? 😬

SnoozyNarwhal
SnoozyNarwhal
Zomato14mo

Mobile recharge?

FluffyWaffle
FluffyWaffle

Chaotic neutral username

SnoozyBanana
SnoozyBanana

Isn’t Matrimony / Shaadi / Jeevansathi / Tinder , subscription based products , and all seem to have done well

SillyDonut
SillyDonut
TCS14mo

Matrimonial like jeevansathi is free nowadays

ZoomyMuffin
ZoomyMuffin

@LH44 What does your username LH44 mean?
Local highway 44?

GroovyBurrito
GroovyBurrito

Lewis Hamilton 44

SillyDonut
SillyDonut
TCS14mo

Anything which add value to one's life is worth subscribing.

YouTube premium Google premium Times prime

Key is Create a valuable product which saves time, money or give mental peace to user...if u fails at all of them Recurring customer will be low.

DizzyTaco
DizzyTaco
Adidas14mo

Todoist, Newspaper, Duolingo and LinkedIn Premium.

For some time, Swiggy one too, but today the pricing is quite high. It was good till it lasted.

Discover more
Curated from across
Business Roles
by JumpyRaccoonConsultant

If you were the CGO or CPO at Spotify India, what's your way forward after this?

Spotify being one of the most loved brands has come down to this, and no wonder! We've seen popular brands being poorly rated en masse as part of agenda driven boycott campaigns, but what we see here is more of a genuine disappointment w...

Post image
Top comment
user

My 2 cents on this - Charging for something that was previously “free” is always a major no-go decision in most ...

Indian Startups
by WobblyJellybeanFounder

Had a chat with a Unicorn Founder

Was asking for some advice on fundraising. Got to know if you are building something with no revenue, literally impossible to raise.

He explained how hard it is even for the current founders and expecting 100s of startups to fail next y...