
CosmicTaco
Swiggy Revamps Mini Offering to Include Service Providers
- Swiggy is transforming its Mini business into a link-in-bio service for service providers like nutritionists and fitness trainers.
- The revamped Minis will serve as landing pages for sellers to direct customers from social media, with Google Calendar integration for bookings.
- Originally launched in 2022 as a no-code Shopify alternative, Minis allowed small sellers to manage orders and transactions without commissions.
- The discovery layer is being removed, but customers can still access saved and past-ordered stores, focusing on repeat purchases.
- Swiggy is expanding Minis to include digital offerings and Google Reviews, claiming better conversion rates and more repeat customers.
Source: Techcrunch

6mo ago1.7K1.7K views

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