CosmicTaco
CosmicTaco

Swiggy Revamps Mini Offering to Include Service Providers

  • Swiggy is transforming its Mini business into a link-in-bio service for service providers like nutritionists and fitness trainers.
  • The revamped Minis will serve as landing pages for sellers to direct customers from social media, with Google Calendar integration for bookings.
  • Originally launched in 2022 as a no-code Shopify alternative, Minis allowed small sellers to manage orders and transactions without commissions.
  • The discovery layer is being removed, but customers can still access saved and past-ordered stores, focusing on repeat purchases.
  • Swiggy is expanding Minis to include digital offerings and Google Reviews, claiming better conversion rates and more repeat customers.

Source: Techcrunch

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6mo ago
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