Swiggy Revamps Mini Offering to Include Service Providers

• Swiggy is transforming its Mini business into a link-in-bio service for service providers like nutritionists and fitness trainers.
• The revamped Minis will serve as landing pages for sellers to direct customers from social media, with Google Calendar integration for bookings.
• Originally launched in 2022 as a no-code Shopify alternative, Minis allowed small sellers to manage orders and transactions without commissions.
• The discovery layer is being removed, but customers can still access saved and past-ordered stores, focusing on repeat purchases.
• Swiggy is expanding Minis to include digital offerings and Google Reviews, claiming better conversion rates and more repeat customers.

Source: Techcrunch