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Tech Giants Dominate $1tn Global Ad Market

  • The global advertising industry is set to surpass $1tn in revenue this year, with major tech companies like Google, Meta, and Amazon capturing over half the market.
  • GroupM predicts a 9.5% growth in 2024, driven by digital advertising's rise, despite economic challenges in key markets like the US and UK.
  • Traditional advertising channels face decline, while digital options, including streaming and digital publications, dominate with expected growth rates of 12.4% in 2024 and 10% in 2025.

Source: FT

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12d ago
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SillyBanana
SillyBanana
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Anyone here working on Advertising?

Would love to know more about the market here specifically B2B retail media ads, think Amazon ads etc......if anyone here is working on that I have one very specific question.

What's the percentage of GMV that you folks have been able t...