CosmicTaco

Urban Company Rebrands 'Insta Maids' After Backlash

CosmicTaco · 2025-03-19T10:51:42.691865+05:30

- Urban Company has renamed its 15-minute maid booking service from 'Insta Maids' to 'Insta Help' following social media backlash. - The service, initially launched in Mumbai, allows customers to book maids for tasks like utensil cleaning, brooming, and cooking preparation for INR 49 per hour. - Urban Company aims to file draft papers for a INR 3,000 Cr IPO by the end of the March quarter. - The rebranding comes as Urban Company joins the quick commerce sector with its rapid service offering. - The move reflects Urban Company's adaptability and responsiveness to customer feedback and market demands. Source: [Inc42](https://inc42.com/buzz/urban-company-jumps-on-the-quick-commerce-bandwagon-with-insta-maids/?_gl=1*107bq01*_gcl_au*MTMwODg2MjMuMTczNzY5NjMzMA..*_ga*MTE1MDE4MjYyMi4xNzM3Njk2MzMw*_ga_67F2T4M6Z5*MTc0MjM2MTUzNy45LjAuMTc0MjM2MTUzNy42MC4wLjA.)

Urban Company has renamed its 15-minute maid booking service from 'Insta Maids' to 'Insta Help' following social media backlash.
The service, initially launched in Mumbai, allows customers to book maids for tasks like utensil cleaning, brooming, and cooking preparation for INR 49 per hour.
Urban Company aims to file draft papers for a INR 3,000 Cr IPO by the end of the March quarter.
The rebranding comes as Urban Company joins the quick commerce sector with its rapid service offering.
The move reflects Urban Company's adaptability and responsiveness to customer feedback and market demands.

Source: Inc42