Value Vs Price

Comparables is a good starting point. Then you'd usually work on applying a premium/discount by comparing performance on your p&l, balance sheet and cash flow line items. And then management and governance. Atleast that's how I've gone about it.

Value is an eye of the beholder thing.

There are different valuation models to arrive at the intrinsic value. DCF is one way. You could deep dive on this by taking the valuation course by Prof. Damodaran on YouTube.

I build a Python model to do that. But most investors don't use DCF and just go with their gut which puzzles me 🤣