What is going on in Tata Digital?

1. Huge competition and low margin
2. Bad team
3. Process and structure isn't optimised
4. Mindset isn't frugal but cash burning 🥵
5. Play long term game not short term

If they fail it will be case study for hbr.

Like literally u have

Tata consumer Tata airlines Tata motors Tata 1mg Tata big basket

You have to just give good user experience with recurring translation and a reward model.

1. Huge competition and low margin - That is the case with any company entering the e-commerce, payments, super app space in the early days

2. Bad team - This is subjective as most folks who joined them over the last two years and are still there, have had successful stints in growth phase of previous startups.

3. Process and structure isn't optimised - Elaborate please? Would like to know more on this, as it can actually be the main reason. Also, it will be a very top-down hierarchial set-up compared to typical VC-backed Indian startups.

4. Mindset isn't frugal but cash burning - This is the case with any startup trying to make a dent in the initial days for highly competitive sectors.

5. Play long term game not short term - Isn't this a good thing in some way?

I believe product team is good(mix bag of talent and experience). Tech team is bad. Experience people but cant cope up with fast paced development. About culture, its kind of a lala culture company. You have to do what CEO wants however illogical that sounds.