Why TATA is afraid of launching 4x4 segment?
Tata Motors has been hesitant to launch 4x4 vehicles in India.
-
Market Demand: They have the demand already they earned a lot and customers were eager to see a 4x4 segment of cars. Where I can see reviews like Beast looks with the body but "no 4wd"
-
Cost and Pricing: In a price-sensitive market like India, where many buyers prioritize affordability, a higher price tag might deter potential customers. As we know Value for money and feature-rich SUVs like Harrier and Safari cost around 30-33lakhs. not at least the AWD feature.
-
Fuel Efficiency: Likely in between 12-14kmpl,
-
Competition and Focus: Where TATA has a list of feature-rich SUVs, Compact SUVs and electric Segments, which is already dominated by brands like Mahindra, and Renault with their Duster Compact SUV, Thar, XUV 500, 700, and Scorpio models.
-
"Urbanization: As India becomes more urbanized, the demand for rugged, off-road capable vehicles might be decreasing, with more buyers opting for vehicles suited to city driving."
Is this a reason, Then why are Mahindra, Toyota, and Maruti Jimny, who are in this segment, in India TATA lovers are urging for 4wd beasts from TATA that would most fit Harrier, Curvv.