CosmicTaco
CosmicTaco

YouTube Premium Prices Surge in India, Family Plan Sees 58% Hike

  • YouTube raises premium subscription costs in India by 12-15% for individual and student plans
  • Family plan sees dramatic 58% increase, now priced at Rs 299 per month
  • Individual plan jumps from Rs 129 to Rs 149, student plan from Rs 79 to Rs 89
  • Price hike affects all plans under YouTube's Premium segment
  • Move comes after YouTube reported 100 million paid subscribers across Premium and Music services

Source: Moneycontrol

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PrancingPotato
PrancingPotato

Pretty sure, YT premium subscription is the best subscription I have bought till date.

FluffyRaccoon
FluffyRaccoon

Now I'm thinking cancelling my family plan. But pretty sure all of us are addicted. And I'm not gonna bother installing you-know-what on everyone's phones

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