At one point Swiggy had more money, Zomato was close to bankruptcy. But what is the reason Zomato is ahead today?
Better execution. Better decision making. When resources are limited, you become better and smarter because you want to survive.
They maintained their keen focus on trimming down CPO since 2021. Profitablity has become a major goal for leadership.
Also , they began to increase the take rate across pan india from 2022 on such brands who have been of pretty low take rate and was impacting their CPO and logs costs
In my area - Swiggy works far far better
Some comparisons:
Food tech market is 50B+ ( duopoly)
Most of my friends use swiggy for everything like food, groceries and dine out.
They say Zomato sucks in ui ux and 3rd grade restaurants are there at Zomato, swiggy is better at offers and quality re...
This is based on an analysis of 24 K reviews on iPhone & Android phones between Jan to Nov 2023 conducted by Clootrack. The results though look a lot skewed as Zomato outperforms Swiggy by 3-4X in every parameter, How do you look at th...
Feels like bad data analysis by inc 42 team. Or clooktrack. Not all reviews mention each of these parameters and henc...
