Kantar

• A record number of advertisers plan to cut spending on X next year due to concerns over extreme content.
• Kantar's survey shows a net 26% of marketers will reduce ad spending on X in 2025, the largest pullback from any major platform....

How do D2C brands and ad agencies get customer spending data for marketing campaigns and insights for new product launches? Do they generally rely on data provided by research companies like Kantar and Nielsen?

As the title suggests, began working at Kantar as a market analyst, no prior work ex, got the position as placement post mba, Does it seem decent as per the given talent pool in the country?