B2B vs B2C(mobile apps)
Can anyone help me how to tackle b2b products especially dashboards ux problem statements because most of the time i cannot find references to understand how other products solved some kind of issue While in B2C it looks so easy and user research is also easier to find.. How can I be good at b2b what key aspects should i understand to be good at these companies who solve enterprise problems (saas)
LooseGoose
Stealth
a year ago
What kind of b2b are you working on exactly?
LooseGoose
Stealth
a year ago
Saas is pretty big by itself
Deadly300
Stealth
a year ago
I am asking randomly any kind of saas products how to tackle. Example car rental enterprise application
LooseGoose
Stealth
a year ago
It's difficult because not much is open source. Most b2b applications are proprietary. Maybe you can try asking specific questions in developer communities without revealing sensitive information.
Deadly300
Stealth
a year ago
Yeah but still what is the process anyone follows to tackle b2b problem statements
LooseGoose
Stealth
a year ago
If it's more UX related, maybe you should try asking around in UX communities. The Product Folks have a pretty large one, there's also Design Led.
For B2B few practices have been
To get early adopters.
Hire people from the industry/ or someone with relevant experience exp..not prevalent now as product managers can do it all 😀
Hire /Consult with experts in the area
Just get direct feedback from customer - one to one , forums , etc
Ask the customer success / support teams
For your specific instance on Dashboard - try using goal metric framework
Deadly300
Stealth
a year ago
Thank you I will definitely try goal framework
For b2b-
-Talk to the people who will use the dashboard
- Understand what they need in terms of information hierarchy, filters, L0-L1 info, actions they take
- look at what they used previously for the same use case (usually some excel or some basic UI dashboard)
- most importantly understand the device they will use on. Software looks different on Mac M2 figma vs a desktop windows machine with a mouse whose scroll does not work
Speaking from personal experience, you can search on YouTube for videos/walkthroughs of SaaS dashboards that are too complex to use.
If not, my approach is to take it module by module instead of creating the full app at once. I'd design a module, test it out with a small group of users, take feedback, implement and test again.
Ajmonk96
Stealth
a year ago
I'm working in b2b SaaS had same issue it's hard to get any deisgna in open source
