Any email Marketing Experts here?
Wondering how accurate tools like hubspot, send grid mailchimp etc calculate open rates?
I work at Hubspot and Hubspot is more accurate as compared to mass marketing tool like mail chimp
1
Stealth
8 months ago
I love Hubspot🙌
Are you looking to implement it in your organisation or for some freelancing aspect?
RealOldmonk
Stealth
8 months ago
Then use postmark, little expensive but bang on data
1
Stealth
8 months ago
Does it also auto apply utms on links, in case you are aware?
RealOldmonk
Stealth
8 months ago
Don’t remember used it long back in one of the place I worked
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FerrociousCapybarra
Stealth
8 months ago
Have used all 3...the native email provider has the most accurate results. Data varies slightly when u integrate them with each other.
Gems_Bond
Stealth
8 months ago
Can you please elaborate a bit more?
1
Stealth
8 months ago
I did a random test today found that 20% of Open rate from sendgrid is fake, these are not machine opens. Although the sample size was less than 100 but the i question their accuracy.
RealOldmonk
Stealth
8 months ago
100%, its a pretty basic and simple solved technology in 2024, the mails are sent with a tracker. The moment email is opened the backend is notified about the evnt
1
Stealth
8 months ago
Nah, not that simple, i have seen errors upto 20% in some cases.
HappyStandoff
Student
a month ago
Use Netcore, their delivery expert team is really good.
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