SqueakyBagel
SqueakyBagel

Any email Marketing Experts here?

Wondering how accurate tools like hubspot, send grid mailchimp etc calculate open rates?

11mo ago
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SnoozyPotato
SnoozyPotato

Then use postmark, little expensive but bang on data

SqueakyBagel
SqueakyBagel

Does it also auto apply utms on links, in case you are aware?

SnoozyPotato
SnoozyPotato

Don’t remember used it long back in one of the place I worked

FloatingMochi
FloatingMochi

I work at Hubspot and Hubspot is more accurate as compared to mass marketing tool like mail chimp

SqueakyBagel
SqueakyBagel

I love Hubspot🙌

FloatingMochi
FloatingMochi

Are you looking to implement it in your organisation or for some freelancing aspect?

SquishyCupcake
SquishyCupcake

Have used all 3...the native email provider has the most accurate results. Data varies slightly when u integrate them with each other.

PrancingBurrito
PrancingBurrito

Can you please elaborate a bit more?

SqueakyBagel
SqueakyBagel

I did a random test today found that 20% of Open rate from sendgrid is fake, these are not machine opens. Although the sample size was less than 100 but the i question their accuracy.

SnoozyPotato
SnoozyPotato

100%, its a pretty basic and simple solved technology in 2024, the mails are sent with a tracker. The moment email is opened the backend is notified about the evnt

SqueakyBagel
SqueakyBagel

Nah, not that simple, i have seen errors upto 20% in some cases.

BubblyWaffle
BubblyWaffle
Student3mo

Use Netcore, their delivery expert team is really good.

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