I can not quite believe what personal branding is. Is it that shit which annoys people posting random pics, with Chatgpt content and giving Gnan to people and

I can not quite believe what personal branding is. Is it that shit which annoys people posting random pics, with Chatgpt content and giving Gnan to people and filled with spamming posts and why is every humanities graduate talking on it, seriously annoyed by this shit these days

Can anyone explain what it is actually

Personal branding ????