6 Creator Economy Predictions - 2024

My prediction is that creator economy is only going downhill unless a new form factor unlocks greater retention or another event forces people to stay at home for extended duration.

AI tools are not that accurate yet while Dubbing or Translating. Hopefully it changes soon.

I thought creator economy was all about Web3.0 and nft shit

Will go down brutally as funding gets dried

1) Overuse of ‘nano influencer reels’ as performance marketing creative leading to overall drop in efficacy as consumers start to recognise these as ‘ads’ 2) LinkedIn creators economy tools will emerge. Already the platform is too crowded with content so adjustments to the algo are coming and there should be some parameters to assess content value and relevance. Crackdown (hopefully) on ChatGPT generated content sameness 3) Still waiting for someone to create a real measure of influence. Top 10 creators did exactly what across the marketing funnel? What numbers moved? A detailed look at this would be incredible. But who will bell this cat? More of a wishlist I suppose than predictions

More like scammer economy. One trend that will sure come or is already prevalent is that of click farms from random places. Helps in jacking up those vanity numbers. In China, they already have creator farms, which are shady isolated buildings where thousands (of creators) share UGC content for brands or accounts that pay them.