- Mukesh Ambani, Asia's richest man, is intensifying his efforts to dominate India's affordable fashion market by partnering with Chinese e-commerce giant Shein.
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- Mukesh Ambani, Asia's richest man, is intensifying his efforts to dominate India's affordable fashion market by partnering with Chinese e-commerce giant Shein.
- Tata Group's Trent Ltd. has seen a significant surge in sales and profits, driven by its fast-fashion brand Zudio, which appeals to young consumers with trendy, low-cost clothing.
- Reliance Industries Ltd. has invested over $2 billion in its retail unit and raised an additional $6 billion from global investors, aiming for a blockbuster IPO.
- Shein's reentry into the Indian market, facilitated by Reliance, could be a game-changer as Ambani seeks to capture the fast-fashion crown.
- The competition between Ambani and Noel Tata is set to intensify, promising more choices for young Indian consumers in the under-$12 fashion segment. 

 Source: [Business Standard](https://www.business-standard.com/companies/news/ambani-takes-shein-s-help-to-battle-tata-in-race-to-sell-affordable-fashion-124082000066_1.html)

Ambani Enlists Shein to Compete with Tata in Affordable Fashion Market