AI Influencers! Next big thing 💯

I have doing a lot research on these D2C brands , these brands are burning VC cash in ads and influncer marketing. And what just for topline !! When will the focus or plan to focus on bottomline !! Are these guys playing for valuation game or they really want to build profitable business out of it ?? Please correct me if i m wrong , also paying influncers butt load money wothout knowing the ROI , i think influncer marketing is a bubble which is yet to burst and the next phase is influencer led sales !!!

A few years back; Insta was run by Google influencers. After some time then Microsoft & Amazon entered. Then it was COVID > Layoffs season. Now we see Instagram influencers from TCS, Accenture, WIPRO, HDFC Bank, SBI, Junior Constable from CRPF & so on… Where we are heading? If everyone becomes an influencer then who will close the JIRA tickets? 😉🤷‍♂️ Which one is your weirdest corporate influencer?

How can I make sure that the influencer that I'm following and consuming content of, is an expert on the topic that he's knowledge sharing on? Are there platforms for this? Asking coz the number based metrics like follower count, likes, comments etc. can be manipulated easily and now in this AI age, even content can be. Where's the trust and authenticity? The messaging, effort, influence and impact are the metrics I feel should drive an influencer’s social capital. Any views on this?

How can I make sure that the influencer that I'm following and consuming content of, is an expert on the topic that he's knowledge sharing on? Are there platforms for this? Asking coz the number based metrics like follower count, likes, comments etc. can be manipulated easily and now in this AI age, even content can be. Where's the trust and authenticity? The messaging, effort, influence and impact are the metrics I feel should drive an influencer’s social capital. Any views on this?

Lead social, brand, perf, SEO, partnerships, community, growth, pretty much everything across zero to fairly high budgets. Happy to help.

During the bull run folks were investing in all kind of creator companies right from merchandising, community platforms, audience management to payments. Interesting to see only a few creator focused companies globally succeeding. What went wrong?

Its just sad to see so many content creators(personal branding experts being the most of them) utilize linkedin to promote their instagram photos with a wall of text that is completely unrelated.

With the next generation of humans wanting to take up influencing as their main occupation and the next generation of technology transforming the very core of these roles with AI, what do you think will happen to this industry?