You can ask anything on above topics I have 25 years into multiple domain like pharma, life insurance, telecom and Internet in function like Branding and Marketing..
Have you seen brand marketing spends shrink? And will brand marketing eventually be dead?
Everything is so perf focused.
Yeah that is so true. Gradually it will be dead one day!
How would brand marketing be dead? New categories and new entrants in crowded categories would still need to spread awareness.
Lovely profile description haha.
What separates a good brand/marketer that gets promoted from one who gets laid off. (other than >marketing ROI).
Why are insurance offers intentionally complicated? And then agents sell. Wouldn't it be more efficient to automate this with easy information?
Why do telecom companies spend big chunks on advertising instead of enhancing network strength in weak pockets? (Assuming the geo data doesn't show low customers for an area)
You’ve seen marketing evolve from billboards to extremely targeted and timed advertising, where do you think the industry is headed next? The privacy push is certainly affecting the landscape.
