Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves.
Being a cred user, I only use it to pay the bills. I really wonder if they have built any b2b business or alternative source of income beyond what's seen to the end user. What's the game plan for the cred?
I also applaud the fact that cred hasn't laid off people having paid them better than most companies. I really wonder if the business is really that strong or the conviction is. Would you join cred if given a chance to work there?
I feel cred is doomed and just trying to increase its value. And the end goal is to sell the cred to someone with higher value and make money.
Lending is the business here
Thanks for the reply. Yeah, that seems really straightforward. The app does show ecommerce a lot. Do you think that's an important business for the company? Is the focus on advertising or selling?
If you read Kunal Shah's tweets, he mentions the strategy although not discreetly. E-com, cc and bill/UPI payments are for engagement so cred becomes like a toothbrush (to be used daily). And when the day comes when you need loan, you will take it from cred vs random app
It is doomed. If they layoff I hope they fire the UI/UX design first for such an atrocious app design
I can bet if the need arises, the cred guys will raise another round even in this market, they're not going anywhere until their supreme leader decides to stop caring 🤣🤣
It’s a weird scenario. Most Indian investors came in at seed when the product or the market wasn’t even figured out. They just heard Kunal shah was leaving sequoia to start something, and basically begged him, sucked on him to take their money. No thesis, nothing. So we will continue to see a lot of pr. If i remember correctly, sajith pai published a whole report trying to justify cred’s market (called it something about India).
The endgame is likely first all investors exciting quietly by building up the hype in intl market and bringing in a bigger investor. It has one of the biggest cap tables in the world. Like with oyo. Then they hope to sell it to an international fintech player which can do well with access to a portion of top 1% Indians.
Yes! A lot of companies that can’t convince any domestic investors look for foreign investors who are impressed by large DAU and GMV figures
It’s not about convincing Indian investors. Wo to seed me hi ho gya tha. Now these investors are pitching for him. No fund left in india who hasn’t already invested but would invest at the scale.
So best hope is ki keep creating hype, suppress negative news, talk up the company, so that foreign company gives these investors an exit.
I would join. Much better than EdTech. Business is not that straight but if u survive long enough with active user base, it becomes easier to extract money. Just my thought
To survive long enough, won't you need a very good cashflow or big investment? What do you think they have to survive?
They have Cred-ibility. Users are pretty much potential customers in whatever direction they go. One of it is lending or other is travel related. They’ll add more products to survive
CRED has an interesting business model that is potent for commercialising
I think there is a brilliant story shaping up there!
Not much of a story when it comes down to final numbers. What you’ve mentioned are more like desperate attempts to make money by terrible product leadership
Cred will mostly do well. They have built a sizeable and sticky community with high retention numbers. Monetisation is yet to be figured out completely, but they have started experimenting. They started with personal loans and have a $1B+ book. They have also started partnerships with brands for luxury travel and would continue to experiment ways to monetise its user base.
While, it has lost its sheen, as far as perceptions are concerned, I believe that the startup is still young (founded in 2018) and will do very well in the future as they figure out monetisation, while being buoyed by strong macroeconomic tailwinds in India, as the economy and discretionary spending grows.
I feel that an inflection point would come in Cred’s journey, wherein its revenues finally catchup with its valuation. Hoping for the best here.
Great place to cruise and do no work. Easy to hide. Drink good coffee and work on your own idea.
I think they would like to identify who are the wealthy indians and then help premium brand companies target those customers.
Banks (top pvt sector banks) too would want to know who are wealthy customers and poach them from competition.
Once the customers start taking deals, you come to know more about the purchase behaviour of the customers. Companies would like to know which competitors are the customers buying from.
**Disappointing for users, embarrassing for the ecosy...
I fail to understand why people hold cred in such high regard. So much promise, so much advertising, yet no real value for the customer. Their UI is a mess honestly. Takes so much effort to navigate that hell of a musuem that mr shah has...
What's the current value of those with Face value 10, How many do you own what's the Grey market Price ?
Given the current funding winter and companies are now chasing profitability metrics, how is CRED’s future looking given they are more focused on experience and experience and there doesn’t seem to be a big monetisation play and more gim...
