Everything you hear / see is 95% paid advertising
When I was younger, there used to be a time where identifying upcoming trends was easier. Orkut, Facebook everyone usually grew via organic need and inputs. But as I have grown older and cynical, I now see almost every praise, every single conversation productized and sold. Amazon reviews are fake, someone is pumping money to fix them. News is fake, someone is tipping them to push certain products. Every startup chasing the end goal, bought the end goal. And it's all hollow