Where do you advertise (which channels). How do you know your campaigns didn't result in any sales.

We do ads on flipkart itself and did 1cr net sales last month, but ads was supposed to be 5% and  bcz of price fluctuations and frequent campaign optimizations adspend went 7%

2L is nothing in Flipkart scheme of things. 2 Cr heads turn, 20 Cr voow ....

Founder

Program Manager

First month as an ads account manager for a flipkart brand, overspend 2 lakhs on campaigns and made a net  loss for the brand. Is it normal guys?

Welcome to Ask Grapeviners's Private Community

First month as an ads manager, made a net loss for the brand

First month as an ads manager, made a net loss for the brand- Grapevine

Welcome to Indian Startups's Private Community

https://www.youtube.com/watch?v=fE0frCNDccQ&ab_channel=CRED

Why is CRED spending so much on Ads ? Do they really need it ?

Senior software engineer

https://www.google.com/amp/s/m.economictimes.com/tech/technology/flipkart-india-logs-9-revenue-growth-at-rs-55823-crore-losses-widen-by-42/amp_articleshow/104644333.cms

Flipkart losses widen by 42% to Rs 4,845.7 crore. Total loss of Flipkart  since inception now amounts to Rs. 12,600 crore. And we are talking about  the flag bearer of India's success story 's performance in 16th year since its inception

Software Engineer

Welcome to Office Gossip's Private Community

Hello corporate "hustlers,"

I am one of you, but my hustle is filled with a lot of chaos. I'm reaching out for help as I’ve been trying to figure things out for the last few years, and now it’s high time I sought advice here.

I belong to the COVID-19 batch and graduated in journalism and mass communication from Chandigarh University. During the pandemic, our business suffered great losses, and currently, I am the only one earning for my family. I've been extremely unlucky with jobs and now feel exhausted and ready to quit. In the last three years, I’ve worked with four different companies, lasting a maximum of 7-8 months at each. Presently, I am employed at a company where I have to monitor campaigns 24/7. My teammates and I constantly face hate and pressure from management to either quit or deliver results.

Imagine this: my salary is 40k, but my monthly revenue target is close to 1 crore. It’s a terrible situation. I have to create subpar campaigns on Google AdWords to generate traffic and clicks. Sometimes, we’re even asked to use provocative images to attract an audience. There’s no control over things—it’s purely luck-based right now, and we get blamed every day.

I want to change my job, but every company rejects me due to my experience and short tenures. They want someone who has been stable in their roles. I don’t know what certifications to pursue, what skills to learn, or who will hire me after doing all this. I am tired of this. Can someone please help me with any suggestions or guidance?

Thank you.

Help !!

Digital Marketer

I am seeing lots of 22 years old who have opened their digital marketing agency and earning really good money by working with freelance clients who pay in dollars. 

I am starting up and I want a source of income. Don't really want to go to corporate job. 

Haven't had much success with freelancing. Cold mailing hardly works and gig websites like Upwork etc have lots of competition at some really cheap rate. 

What are the best way to getting freelance work with international clients? Any help would be highly appreciated.

Getting freelance clients

Product Marketing Manager

Any Bangalore cos. hiring for performance marketing/campaign manager roles? Agencies preferably, not product companies at this stage.

Media buying companies?

Analyst

What are they even spending on 😭

Product Designer

Welcome to Business Roles's Private Community

First year of brand marketing job for an early series, well funded fintech startup. 

My previous (first) job had ₹45K (5.5LPA) in hand after a role upgrade, but for this job I had to move out of my city, use up all my emergency fund, have a LOT more expenses now and the in-hand came up to just ₹51K (6.5LPA + 1L bonus + esops)

Had no leverage at the time of signing so didn't say anything. 

The real kicker? I was hired as part of a strat change that the founder pushed for, and my impact has been immediate and undeniable. Our metrics doubled within 6 months of me joining and we're a respected brand in our vertical. 

I am doing gigs on the side to start rebuilding my emergency fund coz salary se barely kuch bachta hai.

I want a comp revision before the appraisal, but too nervous to ask for it.

Could use some advice or just tell me if I'm being a dumbass for having these expectations

I feel I'm underpaid vs my impact

Marketing Associate

Few months ago, mama earth CEO compared it's losses with Amazon saying, "Amazon too made losses". Now Firstcry is IPO bound with their losses being 6x in 2023 and also justifoed it. 

Amazon made a loss Because they  invested all their profits into R&D

Most startups are making a loss because they are selling products at a discount to show high GMV

Both are not same... 

I am yet to see a single big success story in India startup ecosystem which justifies 'India has arrived' and so much VC's exuberance .

Many IPO bound founders justify their loss by comparing with Amazon. Amazon made a loss Because they  invested all their profits into R&D

Most startups are making a loss because they are selling products at a discount to show high GMV

I wanted to reach out to the marketing folks to get an understanding of how much marketing folks are drawing these days. Any additional information is welcome. 

I'll start with someone i know who works at a startup. 
Yoe: 4
CTC: 18LPA +Esops
Background: Engineering from tier 1 private college

Let's talk about marketing salaries

Product Owner

We have spent almost 💵 Rs 2 crore+ on Facebook Ads for generating app downloads ⬇️ and successfully generated 🙃 100k+ download for our app but TBH we have 0 DAU as of now.

💵 Rs 2 crore spent on Ads

Hi all, I’m a D2C brand founder alongside working at Infosys. Yes, I’m moonlighting. I need help in cracking performance marketing. Any tips, any courses i can do? I’m stuck at low sales right now and need to scale my tshirt ecomm business.

Hi viners, i am the founder of a D2C startup and trying to figure out performance marketing and scaling my ecomm

Product Manager

I don’t think I can do even one week more of job search. 

Bangalore Startup’s have lost it - I am being offered 4-6L peanut salary because I am fresher and need a lot of training but the assignments I get for the process are full on product launch-GTM case studies. I mean WTF

It was better if I was looking for a sales role 4L salary and seedha normal sales interview.

I don’t think how they think that I can make their GTM in under 2 days and at the same time need a lot of training.

Startup’s have Lost it

Growth Manager

Welcome to Software Engineers's Private Community

I am currently working at a startup for 1.5 years now and wants to switch. If swiggy has an opening , is it a good place to work at ? Also how’s the pay there ? But good work culture is more important for me.

How is work culture at swiggy ? And how is the learning opportunities for a software developer ?

Software Developer

Flipkart let go thier SVP via layoffs

https://www.linkedin.com/posts/prathamjindal14_freelancing-entrepreneurship-socialmedia-activity-7077971336739889155-ve92?utm_source=share&utm_medium=member_ios

What???

Signal Processing

took the plunge, started up last year. burned all savings, couldn't raise any capital. 

tried multiple things, nothing took off. 

decided to shut down in june. shutting down was harder than starting up, finished things up by october. 

been looking for jobs since, with no luck. had kick-ass jobs prior to this. no clue what is happening now. 

really want to give starting up another shot but have lost all motivation. 

so lost. no idea what to do.

feeling depressed after my startup failure.

Part time seller of posters here. Have burnt lot of money on Amazon ads - made few sales as well but ROAS is very low. Was thinking of using Shopify and using SEO to drive traffic. 
Tried Flipkart as well but found the policies and the support very poor. 
Its very sad to see Amazon and Flipkart monopolising almost all Ecommerce traffic in India.

Seller struggles on Amazon and Flipkart

I bring a track record of driving growth and shaping brand narratives across diverse industries.

🌟 What I Bring to the Table 🌟
✅ Proven expertise in Growth Hacking & Brand Strategy
✅ Impressive 30%+ ROI growth in email & app marketing
✅ Strategic mind, fueling 20%+ boost in conversion rates
✅ Market expansion through competitive analysis
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✅ Expertise in optimizing marketing tech for ROI

🎯 Key Account Experience 🎯
🚀 Led campaigns for global giants: Google, BMW, Sony, Swiggy
📈 Elevated brand awareness by 35% in just 6 months
💡 Innovative strategies resulting in 20%+ online sales growth
🤝 Fostered lasting client relationships, achieving 10% cost savings

Let's connect for an explosive journey of revenue growth and brand evolution. Your brand's success story begins here!

📧 Reach me: iamrajathkrajeev@gmail.com
🔗 LinkedIn: https://www.linkedin.com/in/iamrajathkrajeev
📞 Call: +91-9108171906

Profitable Distribution Channels & Personalised Brand Building -

Growth Marketer

Heyoll,
Since most of you might be into e-commerce, I just wanted to make a discussion out of market place ads account management. I'm handling diaper brands on market places and would like to know about what's happening in other verticals and what are your working strategies and ideas in your verticals on ads POV

NB: couldn't even find a community for marketplace ads in any platform 😑

Flipkart / Amazon Ads Management

29M , 7 yoe. Have a full time job plus running my own freelancing gig servicing multiple clients across the world

First month as an ads manager, made a net loss for the brand

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