CosmicTaco
Gojek's Exit from Vietnam Marks a New Era in Rivalry with Grab
- Gojek has decided to exit Vietnam, marking the end of its first era of competition with Grab in Southeast Asia.
- Vietnam was Gojek's first expansion market in 2018, but it struggled to gain significant market share.
- The decision to leave Vietnam is based on logic rather than rivalry or financial narratives, signaling a shift in strategy.
- Gojek's exit follows similar struggles by other international companies like Grab and Baemin in the Vietnamese market.
- Both Gojek and Grab are now focusing on profitability and cost-cutting, moving away from aggressive expansion tactics.
Source: Asia Tech Review
4mo ago views
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