Gojek's Exit from Vietnam Marks a New Era in Rivalry with Grab

• Gojek has decided to exit Vietnam, marking the end of its first era of competition with Grab in Southeast Asia.
• Vietnam was Gojek's first expansion market in 2018, but it struggled to gain significant market share.
• The decision to leave Vietnam is based on logic rather than rivalry or financial narratives, signaling a shift in strategy.
• Gojek's exit follows similar struggles by other international companies like Grab and Baemin in the Vietnamese market.
• Both Gojek and Grab are now focusing on profitability and cost-cutting, moving away from aggressive expansion tactics.

Source: Asia Tech Review