How is CRED not collapsing?

Why hasn't Cred laid off despite their massive losses? Looks like VC pressure doesn't apply to certain people.

Given the current funding winter and companies are now chasing profitability metrics, how is CRED’s future looking given they are more focused on experience and experience and there doesn’t seem to be a big monetisation play and more gimmick. Need some insights to make a decision for job offer

https://www.youtube.com/watch?v=fE0frCNDccQ&ab_channel=CRED

Cred is truly a topic of surprise for me. Yes, I understand it has created a community of top spenders/credit worthy people in India. I also understand that they can use the information on such people for creating value for themselves. Being a cred user, I only use it to pay the bills. I really wonder if they have built any b2b business or alternative source of income beyond what's seen to the end user. What's the game plan for the cred? I also applaud the fact that cred hasn't laid off people having paid them better than most companies. I really wonder if the business is really that strong or the conviction is. Would you join cred if given a chance to work there?

I read that their CAC went down by a lot. Good financials. But whats the catch? Interviewing with them right now for a marketing role.

Market and news media has been reporting that CRED is scaling up revenues and building huge loanbook, but seems like they are also now laying off people. Why?

- Are these guys on the path to profitability now? What do they even do? Just sell loans and insurance to rich people who won't fall for that shit anyway? What's their edge over the hundreds of other companies already doing that? - How much are they burning now? How much runway do they have? - Cuz everyone abuses their CRED coins and calls them worthless. - Most importantly, I'm sick of seeing Kunal Shah's smug dp pop up on my Twitter everyday with some new gyan while it's unclear what he even does