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WA monetization strategy is via ads & commerce on the consumer side, and notifications & storefronts on the enterprise side. whatsapp business messaging is growing incredibly well but commerce & payments not so much
Imagine this: You are leading WhatsApp, and you've been tasked with achieving a revenue target of $100 million for the fiscal year 2024-25.
Let's discuss this in the comments!
Since it's already doing close to $1B in revenue, I'll shut down some business units to reach my Target of $100M in 2...
Channel is the latest feature.
What do you think of the move?
You r soon gonna get spammed.
Is this the end of whatsapp?
I hope they don't make it a super crowded app - I enjoy the simplicity of whatsapp right now I know they're tryi...
WhatsApp has scaled well in India. Wonder if they are bigger than the likes of MoEngage / Clevertap in India.
