How to market my product to the US audience

I've got a product that I want to try and sell to the US audience. I am terrible when it comes to marketing and sales. More of an engineer at heart.

I tried my hand at finding affiliate marketers with not much luck. The problem is I don't know how to find them.

Currently trying to find Influencers on Instagram who can talk about the product. But they're all too expensive.

13mo ago

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QuirkyNugget

Stealth13mo

Do it yourself. There's no shortcut.

SwirlyMarshmallow

Student13mo

I am determined to sell, knew nothing about marketing a month ago, now know about affiliates. Learning slowly. Do you have any advice on how to approach the US market?

QuirkyNugget

Stealth13mo

You should cold outreach to the customer who is most likely to use your product. It doesn't matter if they'll pay for it. Go the user who is going to use the product and refine what youve built out

SillyJellybean

Stealth13mo

SillyJellybean

Stealth13mo

And yes, fb and insta ads with animated tutorial should help

ZestyDonut

Stealth13mo

What is the product? SAAS or something else?

SwirlyMarshmallow

Student13mo

@TheOatmeal it's SAAS

SwirlyMarshmallow

Student13mo

It's a tool that makes creating images using AI simpler. Users click a bunch of keywords, no typing or writing paragraph prompts.

PeppyDumpling

Stealth13mo

You can learn from multiple channels/sources that showcase sales for the NA/EMEA markets. The approach is a bit different from what you would experience in Indian markets. Checkout groups like RevGenius, sites like Close, etc. IMHO as a founder you need to be the first salesperson. If not, something's bound to be amiss further down the road.