Ikea Launches Secondhand Marketplace to Compete with Ebay
- Ikea is challenging Ebay, Craigslist, and Gumtree with a new peer-to-peer marketplace called Ikea Preowned. - The platform will be tested in Madrid and Oslo until the end of the year, with plans for a global rollout. - Customers can sell secondhand Ikea furniture directly to each other, with options for cash or Ikea vouchers. - The initiative is part of Ikea's digital transformation and aims to make the company more 'circular and climate positive' by 2030. - Early listings include items like sofas for €600 and wardrobes for €450, with potential future fees for listings. Source: [Financial Times]()
It is too early to say anything. Why would people choose IKEA preowned over craigslist or Facebook marketplace if they have to directly sell their stuff to the buyer. I don’t think it would be very successful. IKEA furniture is cheaper and targeted for lower income families, so obviously second-hand furniture would be expected to be even cheaper. I can’t see IKEA making any benefit out of it, but as I said, too early to say anything.
Isn't IKEA furniture like already useless two days after you buy them due to the weak manufacturing quality lol
