Indian Retail Group Calls for Antitrust Probe into Quick Commerce Firms
- India's largest retail distributor group has requested an antitrust investigation into quick commerce companies Blinkit, Swiggy, and Zepto for alleged predatory pricing. - The All India Consumer Products Distributors Federation (AICPDF) claims these firms are offering deep discounts and selling below cost to attract customers. - The AICPDF alleges that traditional salespeople are being sidelined as consumer goods companies deal directly with quick commerce firms. - Quick commerce, promising deliveries within 10 minutes, is a growing trend in India, challenging e-commerce giants like Amazon. - The Competition Commission of India (CCI) has the power to initiate an investigation if it finds merit in the complaints. Source: [Reuters]()
🔔 predatory price these qcomm apps always charge near the mrp, like fr origami kitchen roll 4pack is ₹150 in dmart and ₹350 for 2pack in zepto.
