Instagram reels vs salaried
I have been seeing Instagram reels about easy ways to make money /entrepreneurship. It makes me feel FOMO despite being in a MNC as a software developer. There are so many things being told in reels. Also seeing content creators being paid so much Any thoughts on this ??
Even on Instagram is actually quite difficult to scale beyond 40-50k rupees monthly income. One of my batchmates runs a few anon motivational and memes pages, with less than 100k followers, gets around โน1500-2000 per paid reel/ telegram plugin/shout out, currently most of his content is copy paste low intellectual stuff targeted to relate to unproductive frustrated folks.
He started as a hobby in college with posting crypto currency related stuff/ finance quotes etc then switched to more comedy/ gyaanchod type content.
One of most recent reel was
Quote "usko life me kuch bada karna tha par wo khud choti reh gai" with dank upbeat music, dark animated background.
Most liked comment there was
"fir tu usko boldeta bas pakad le bada apne aap ho jaega"
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Try it. If it succeeds, you win big. If not, well you can always look for jobs.
Kamlesh
Stealth
a year ago
If it were that easy, everyone would be doing it and telling others about it.
Most are fake and scammy, best ignored.
Look, I don't know about finance and career content creators, but I attended a conference where Nidhi Katiyar was present and she said that she started her makeup brand Cuffs and Lashes, simply because content creation didn't pay as much and even years into her creation she was juggling two jobs
Youโll be surprised to know how much astrologers earn in India. Or popular Tarot Readers abroad. Everything sellable has a time and place. Real businesses will always diversify to reduce risk with time, just look at PayTM. Anyway, do what u can and rest leave it upto time
AITookMyJobToo
Stealth
a year ago
That 600 Cr astrologer startup still haunts me
Babyboo
Stealth
a year ago
Which startup is this?
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Leave Instagram and after few days you will feel happy , content and motivated in life.
sleep
Stealth
a year ago
IMO It might be a bit easier if you're a girl with great looks, otherwise skip Instagram.
Remember that the payout for showing ads in US to India is approx 40:1(needs verification).
Equitymaster
Stealth
a year ago
You can make insanely amount of money from Social media and content creation. But need to be amongst top 0.001 % to make money. The odds are same as getting into any top college in India or getting into any high paying job or running a successful startup.
There are 8cr content creators in india with less than 8k actually earning good money from brands deals. Micro influencers have started making money but they make literally INR100-500 per post or reel.
My wife runs a D2C brand and top influencers charge a bomb. Zakir khan and Bhuvan bam charge anywhere between 30lacs per post and long term brand deals can go into crores. Tanmay Bhatt charges 15-20 lacs per post.
All big finfluencers (akshat, warikoo, sharan), make 5-10lacs for one brand deal and also affiliate income.
Bharti Singh, the comedian, quoted 6 lacs for 1 reel to my wife.
Making money out of content creation is difficult and it is same like running freelancing business. But yes there is money. Just like techies were in demand post covid and 5 yrs exp guys were demanding 80lacs, Content creators are in demand now. They need to make most of it till the time they are flavour of the season. It is all about playing the business cycles. Same happens with stock market too.
It's upto u...
Wanna play short game vs long term.
Instagram having dau of 290M but arpu is very low as users are mainly at lowest strata of tax hierarchy.
Instead target Twitter, yt, quora , linkedin etc if interested in long term game.
Dau is less of above platforms but arpu is huge and loyal users!
Another perception, just do something meaningful whether it fills ur pocket or not
Period
DopeyDomain
Stealth
a year ago
But... That's literally how they make money
Itachi777
Stealth
a year ago
You will be surprised to know how much bike vloggers make. U might call them just 12th pass chappri or tier 3 grad but they make 40-50 lakh a month easily.
A lot of folks had early movers advantage yes, but uske aage nahi. You choose your struggle.
FallopianTurpitude
Stealth
a year ago
Some creators/ influencers are doing pretty great (personally know them because they're friends and acquaintances) through their travel/ comedy / home decor/ interior styling /handloom businesses/ beauty/ make-up etc. gigs.
Two things that almost every other creator maintains is that;
1.) Consistency is key - coming up with genuine and engaging content in today's age is tough and they have to reinvent the wheel every day.
2.) For every type of content there's almost always a dedicated TG/ audience that will engage with that content.
Toh basically lage raho, kabhi na kabhi toh sabr ka phal milega. If it works, it works. Warna sab kismat ka khel hai. ๐ค
Tech8
Stealth
a year ago
Short form content is gyaanchodi, algo is poorly designed to only play trending stuff
Donโt get disheartened by the comments. Everyone has gone through this Akshat Shrivastava moment and have come back to their senses. Just no one admits. :)
ChotaChetan
Stealth
a year ago
If it was so easy to make money they'd be making money not reels with the said method
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